MIKE MARTIN Brand Builder | Marketing Innovator

About Me

I am a highly visible brand champion with over 30 years of proven success in the musical instrument industry, encompassing brand strategy, product management and marketing, regional/national sales management, and spokesperson roles.
As both a musician and a driven advocate, I provide brands with the ideal bridge between creativity and commerce. I cultivate and sustain longstanding relationships with global retailers, manufacturers, high-profile artists, influencers, educators, and consumers.
My relevant skillset includes public speaking, live audio, recording, sound design, synthesis, DAWs, photography, videography, and much more.



  • "Mike Martin is a legendary figure in the musical instrument industry. He is a guru with incredible acumen for product management/marketing, social media, international business relations, deep product knowledge, musicianship, artist relations, photography, videography. and too many other fields of expertise to mention. Mike is a one-stop product marketing machine who interfaces effortlessly with resellers, manufacturers, and consumers alike. His presentation and communication skills are second to none, he generates incredible content, and he is always up-to-date on the best methods to reach a target audience. Above all, Mike is an always-evolving visionary. He sees opportunities that others don't, and finds creative ways to fill them. He was built to improve brands. If you're lucky enough to see Mike as aligned with your company's goals, you could not ask for a better voice of reason, source of guidance, or product champion. "
    Richard Formdoni
    Richard Formdoni
    Director of Marketing
    -
  • "This is the best marketing manager in the pro-audio industry. I literally have used Mike as an example of the ideal marketing-lead when consulting for companies struggling with scaling.I'm not being hyperbolic. @venustheory and virtually any creator in this space will tell you the same thing. He knows both the landscape and the gear inside-out and the quality of his Zoom meeting demos are higher than the videos we make. 😅So um, if you want to reach more musicians, today's your lucky day."
    Benn Jordan
    Benn Jordan
    -
  • "I’ve had the privilege of working alongside Mike for twelve transformative years at Casio. I can attest firsthand to his exceptional dedication and multifaceted expertise within the music industry. Mike is, quite simply, one of the most dedicated professionals I have encountered throughout my career. His passion and ability to navigate and execute on so many levels is truly unmatched and speaks volumes about his adaptability and comprehensive understanding of the music product business. Beyond his technical prowess, Mike is an exceptional people person and possesses a genuine ability to build strong, collaborative relationships, making him a uniquely effective communicator. Any company fortunate enough to welcome him to their team would undoubtedly benefit immensely from his diverse talents, unwavering dedication, and collaborative spirit. He is a valuable asset, and I am confident he will make significant contributions to any organization."
    Dan Yuter
    Dan Yuter
    Regional Sales Manager
    -
    Casio America, Inc


Casio America, Inc.
GM of Marketing (2008-2025)

TC Electronic
TC|US National Sales Manager (2006-2008)

Yamaha Corporation of America
Marketing Manager DMI (2003-2006)

Kurzweil Music Systems
District Sales Manager & Product Manager (1997-2003)


Education

BA Music
Capital University

Music Business, Public Relations, Recording Engineering & Music Production, Recording Studio Maintenance, Classical and Jazz Piano Study, Electronic Music, Radio and Television Broadcasting and Production

The Recording Workshop
Chillicothe, OH 1993

Recording Engineering & Music Production
Recording Studio Maintenance & Troubleshooting


Contact Me